Sneaker trend magazine spread

Collect primary and secondary research and create a magazine spread emulating a real-world magazine.

Course:

Information Visualization

Project type

Data collection

Data analysis

Presentation

Team project

The assignment

Overview

Working with teammates, identify a topic, collect and analyze data, and present the data by creating a magazine spread inspired by a real-world magazine.

Topic selection

Our team observed that Nike Air Force 1 sneakers have retained popularity over a number of decades and decided that it would be a topic that would work for all aspects of the assignment.

Research phase

Collect primary research

To create our dataset, each member of the group went to NYC’s SoHo neighborhood and took pictures of 50 random shoes.

Assess magazine layout styles

Our team researched and analyzed a wide variety of magazines. We decided Teen Vogue had the aesthetic and target audience that made sense for our white sneaker trend topic.

Preparation phase

Compile and analyze data

We imported our images into Adobe Bridge and added metadata, tagging each photo to capture the two relevant data points: shoe brand and color.

Develop Marketing Profile

I was responsible for creating a robust marketing profile, including key demographic information, background, and motivators. This was used throughout the project to ensure that we maintained the appropriate voice for the project.

Create written content

I was responsible for writing an article focused on the color we had chosen (white), using the tone and voice consistent with Teen Vogue‘s style; other team members wrote articles as well.

Design phase

Discuss digital layout

One team member created a draft layout; we then collaborated to iterate a spread tailored for our content and in the style of Teen Vogue.

Complete layout

I was one of two co-editors who took the photos, articles, headlines, and initial mockup and created the final layout. We spent considerable time selecting the photos to create a consistent theme, reviewing issues of Teen Vogue to develop a clear sense of their layout style and voice, and organizing the content to best highlight each team member’s contribution.

Finalize and present

We presented all our data and research and walked our classmates through each step of the process. We then engaged in a conversation about our work, why we chose this trend and other supporting materials.

Group project: magazine spread in the style of *Teen Vogue*

Summary

My contribution

Primary research
Secondary research
Data analysis
Data tagging
Marketing profile
Short form article
Final layout (with co-editor)

Team deliverables

Data set report
Data analysis
Charts
Key observation report
Marketing profile
Written articles
Two-page magazine spread layout

Tools

Adobe Bridge
Adobe InDesign
Adobe Photoshop
iPhone camera
Tableau